Making hard work look easy

OK this title sounds a little bit cocky but bear with me! I get told a lot of the time how lucky I am to be able to spend so much time with my children. And I am lucky of course, I love my life, but it takes a lot of hard work to be this lucky. I wanted to write a little bit about the beginning of my working from home journey for anyone in the midst of the difficult early days struggling to get their own business off the ground, wondering what it will take to get to where they need to be.

Making hard work look easy (1)

Back in August 2012 I started selling handmade baby headbands on Etsy and ebay, I sold a couple a week at first – more in the run up to christmas when I added some festive styles. I was barely making any money but I was learning a lot about how to run an online business, things like how the Etsy shop worked, how much Paypal would charge in fees and how to photograph images well for listings. I was basically learning by doing, totally winging it but making a little bit of money and enjoying getting feedback from customers telling me their baby had worn it for a wedding or a christening – it was such a buzz!

I really loved those first few things I sold and I just kept trying new things, I’d be lying in bed and come up with a new idea of something to make then make it as soon as I had the time. I was hand sewing a lot of things at first, then I bought a sewing machine and taught myself how to use it. I made personalised onesies, bunting, letter shaped cushions as well as the headbands until the bridal hangers started to take off. All the money I earned in those early days went straight back into the business, to buy materials or tools for the next project I wanted to try.

In early 2013 I listed a few of the personalised wedding dress hangers, selling a few per week until wedding season hit and by March I had over 60 orders (a mixture of the facebook page, Ebay and Etsy) and earned as much as my part time wage from my council job for the first time. It really was a case of trying anything until I found my niche, then honing the craft and getting better at it, the products I sell now are much nicer than the ones I made back in 2013 but that’s because I’ve made thousands now so I’ve had a lot of practice.

In those early months I had steadily been posting to the facebook page and because it was linked to the Etsy shop, each post brought in new orders. I ended up with a waiting list of about 6 weeks in the height of that summer, while I was working 3 days a week for the council. I knew I had to keep working hard and stay consistent in order to establish the business and keep it growing. I didn’t leave my job until August 2013 so there were 12 months of juggling work, a baby and the new business, the first 6 months of which I was working very hard for very little profit – all of which was going straight back into the business, it was exhausting.

Now when I’m too busy I can stop posting to facebook so that orders slow down enough for me to catch up a bit, and to be honest I don’t post many Anniebobs Boutique pictures on there any more because I get very stressed if my waiting list is longer than 2 weeks. I’m now in a place where I know the summer months are always going to be my busiest time and I’ll have moments where I’m ridiculously stressed out and want to quit, but I know I need to earn enough to cover my salary over the winter months when work is quieter.

My life now in an average week consists of a good mix of creating products, writing blog posts, working out and most importantly spending time with my family. I’ve written before about how childcare can be an issue when you’re working from home but Evan is due to go into nursery for two days a week soon, in time for the wedding season rush, but even the most stressful days can end well when I get a nice review from a customer or a comment on a blog post I’ve poured my heart into.

I could have carried on in the job that I loved, working part-time or full time, my life would have been a lot easier and I wouldn’t have known what I was missing. It was challenging in the right way and I loved the social aspect of going to work in an office every day, but it wasn’t anywhere near as fulfilling as working for myself. Now that I’m solely responsible for my own income, I find it exciting and terrifying at the same time.

If you’re thinking of starting a business and you’re not quite sure where it will go, be consistent and try new things as I did. If you keep going you will find your niche, I hope this post gives you hope that the hard work will pay off and be worth it one day. If you want to read more about setting up a business from home, I wrote about it in What it’s like to quit your day job to run your own business.  And I’ll leave it there with some wise words about the key to success from Dwayne ‘The Rock’ Johnson.

Be Humble. Be hungry.


  1. 18 April, 2016 / 11:17 am

    This is a great story! Little strokes fell great oaks 🙂 Keep it up, and be healthy!

      20 April, 2016 / 7:17 am

      Thanks so much 🙂

  2. 18 April, 2016 / 11:21 am

    Very inspirational and I’m so glad it all worked out for you. I work from home as well and know how hard it sometimes can get to juggle work and being a mom at the same time. Those hangers btw are gorgeous!

      20 April, 2016 / 7:18 am

      Thank you so much for saying that! And yes the struggle is real some days, but it’s worth it for the flexibility and getting to be there for my little ones.

  3. 18 April, 2016 / 3:56 pm

    This is so great! Congratulations on your success! Yes sometimes hard work does look easy to people not living it. People can see your success and see your happiness and not even realize that you are stressing out because you are so busy (which is a good thing to stress about). I love this, thank you so much for sharing!! You’ve given me some inspiration to keep on going!!

      20 April, 2016 / 7:46 am

      Yes definitely keep going, consistency is key. Thank you – yes I have to keep reminding myself in the middle of a busy week that it’s actually a good thing!

  4. 18 April, 2016 / 4:34 pm

    Wow, awesome post. Thank you for sharing. This is definitely a dream of mine but it is so scary to step and and go for it when you just don’t know if it’s going to take off or not. I’m a sucker for trying new things, it’s the consistency that gets me. Thanks for pointing that out.

      20 April, 2016 / 7:53 am

      It is so scary being responsible for your own income but so rewarding too. It took me a year to quit my job and rely solely on my business but I’m glad I did. And yes consistency is key!

  5. 18 April, 2016 / 5:20 pm

    How inspiring! It takes so much work and so much sleep deprivation, but living your passion and finding your unique niche is so worth it 🙂 Thank you for sharing your story and success. It truly inspires me to keep going!

      20 April, 2016 / 7:54 am

      That’s so sweet, I’m glad you found it inspiring. It is hard getting everything going but worth it, definitely keep going!

  6. 18 April, 2016 / 7:54 pm

    I need to do some of what you do! I’ve had my own shop for a while, but it’s been on hiatus due to birth of babies and whatnot. You sound totally organized and motivated. Good for you! Best of luck <3

      20 April, 2016 / 7:56 am

      Oh no, when I had Evan I was not this motivated! I took a few months off before he was born and worked a lot less after until he was around 5 months old and if I could have stayed off longer I’m sure I would have. Babies have to take priority over everything!

  7. Steven Watts
    18 April, 2016 / 9:18 pm

    very inspirational i have days i struggle makes it easier to think that others have felt the same.

      20 April, 2016 / 7:57 am

      Yes I think it’s something all entrepreneurs struggle with – there’s always so much to get done. It’s worth it for the easier days.

  8. 18 April, 2016 / 9:38 pm

    This is very inspiring! I too started my own business by quitting my day job.

      20 April, 2016 / 8:00 am

      Thank you, I’m glad you found it inspiring. Though you’re braver than me, I stayed in my job for a year before I worked up the courage to quit!

  9. 19 April, 2016 / 12:40 pm

    Congrats on your success! And it’s so true. It takes so much hard work and dedication to push through the hard times. Great post, mama.

      20 April, 2016 / 8:03 am

      That’s exactly it and the hard work is always worth it. Thank you!

  10. 19 April, 2016 / 3:37 pm

    This is a great post! My grandpa always told us to always be the hardest worker in any situation.

      20 April, 2016 / 8:03 am

      That’s great advice to live by. Thank you 🙂